Financial Services Multi-Year AOR
Bank of America
Sponsorship booth enhancement during 3-Day Walk
Creative R&Rs included development of Journal Booth, Website content creation, video content filming and editing
Susan G. Komen 3-Day
Why do you walk?
Affinity Banking –
A “healthy” obsession
Consumer activations in-center and at sporting events (integrated program with BBDO and Octagon)
Creative R&Rs included development of a contest or sweepstakes, prize recommendations, printed materials, employee communications and digital presence
Proud to be a Californian. Happy to be a Bank of American.
Employee Engagement push exclusively for the California Banking Centers (integrated program with BBDO)
Focused on state pride and the Bank’s California roots serving as companion piece to consumer in-center experiential kiosk program
Creative R&Rs included development of a 3-month long photo competition, trivia questions, printed materials, employee communications, digital presence and content for the experiential kiosk
Bank of America’s Story
is America’s Story
A distinguished legacy celebrating the contributions of those who have shaped our Nation. Creative R&Rs included:
Research and development of content for Museum-quality exhibits permanently housed in the Charlotte, NC HQ and replicated in four bespoke Heritage Centers in Boston, Los Angeles, New York and San Francisco (JMW AOR account)
Enhance HQ exhibits during Bank of America’s sponsorship of The History Channel's TV series America: The Story of Us (C2 Creative AOR account)
Quarterly content updates to the Bank of America companion Heritage Center website and monthly updates to the Bank of America Museums on Us page
Creation of companion digital presence during the TV series run that remained active for 12 months
