BET Networks Upfront
Once you change the perception,
you change the game.
Dispelling myths about the BET brand, their audience and programming put the channel in the driver’s seat during this roadshow-style Upfront traveling across LA, Chi-town and NY over 7 days.
Creative R&Rs included the development
and execution of the creative concept and the Upfront theme; content development
in partnership with BET Senior Leadership, internal Marketing and Creative teams; and development and writing of all Senior Leaders presentation scripts (Market and
ad dollars spend specific)Announcements included the launch
of Centric and several years of audience demo research
