University of the Pacific
Virtual Spring Open House
The University of the Pacific needed a new strategy to reach prospective Freshman and transfer students for the 2021 school year. With in-person campus tours and Admissions meetings cancelled, the best way to proceed was to create a live-streaming event with a campaign feel. I developed an overarching theme that drilled down to three distinct Open House experiences.
Creative R&Rs included collaborating with the leaders of each college to curate their content, agenda creation, host scripting, Run of Show development, speaker coaching, leading presenter workshops, and concepting and scripting all original video content.
Pacific 360° Event Overview
The three Pacific 360° Spring Open House experiences allowed attendees to hear first-hand about the University of the Pacific from current students, alumni and faculty.
60-minute experience hosted by a faculty member
Dedicated content focused on specific colleges/departments
Inclusion of live and pre-recorded content featured:
Alumni interviews
Audience polls
Student panels
Student testimonials
Student work
Tours of campus spaces
Pacific 360° Event Details
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Event #1: Pacific 360° Intersect
Host: Luke Lee
Areas of Focus: Media X; The Conservatory of Music; School of Engineering and Computer Science
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Event #2: Pacific 360° Connect
Host: Lisa Tromovich
Areas of Focus: Eberhardt School of Business; Internships; Undergraduate Research; Academic Advising and Career Services Center
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Event #3: Pacific 360° Impact
Host: Gary Armagnac
Areas of Focus: Community Activism/Volunteerism; Health Sciences; Music Therapy; University Athletics; Thomas J. Long School of Pharmacy